The Bear Facts

Political Ads and Subtle Psychology

Sean Evans, Staff Writer

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In the months leading up to any sort of election, whether it be midterm or presidential, the average American citizen is bombarded with political ads that are no more than thinly veiled acts of deception. These ads use different music or imagery based on what they wish to convey. For example, an ad slamming Barbara Comstock plays a dramatic horror tune when discussing her politics and upbeat music when discussing her opponent Jennifer Wexton. Furthermore, the ad creators are often fond of conjecture, overstating the political policies of a candidate to convey the idea that said candidate is a radical political option. This sham focuses on a veneer of logic, but in reality it drags the spotlight away from the policy differences of an administration. This leads to the election of those unsuitable to the office they hold.

Not to mention, the sheer volume and repetition of ads deters any possible voters from supporting the candidate. Like a song stuck on repeat, most political ads do nothing more than annoy the intended audience. They’re not only failing to achieve a goal they are actively working against the interest of their campaign.

The American youth needs to reevaluate the need of these ads in our society. Said society that is supposed to be based around morality and truth. Rather than permit political ads that subtly influence a voter’s opinion against a particular candidate. Hopefully, in the future we can focus on informing the voting populace rather than deceiving them.

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